What Ecommerce Software Should I Use for Better SEO?
If you own or manage a business, probably you are not able to sell your software, product or service online. That’s why most entrepreneurs and managers source for eCommerce software to help in payment acceptance, especially on the firm website. But then, which is the best eCommerce software for your firm or business?
In this article, we shall review various eCommerce software platforms available. These are the crucial tools that you will use to build and develop your website. They include the shopping cart and the ability to make and process payment online. Some of this software will enable you to integrate payment platform with your existing website.
eCommerce software application
The platform allows you to develop an online store with a website and cart from custom or existing templates. In this model, you have the ability to customize various aspects of your website; such include adding deals and products. You can also change and add images and texts. Some platforms allow you to use the drag and drop editor to edit the layout of the specific template that you choose. However, this may not be fully available for all features. You can also use the CSS and the HTML editors to customize your website with ease. You can also customize the various aspects of the cart, like whether to allow your clients check in as guests or they need to create new accounts.
More than often, these solutions can incorporate with various payment gateways, as such they allow those with credit cards processor to keep them even when they start selling their services or products online. However, this is dependent on the type of service that you choose initially.
In the current landscape, various things have changed. Clients have learned to expect various benefits like returns and free shipping; they also require utmost attention when contacting them through the various support lines. They have a continuous flow of information thus able to compare your offer and that of the competitor before making a decision. Since the clients are informed, you have no option other than providing superior quality services. From the past years on the platform, it is evident that the following needs are a top notch for an online store.
- Access to apps to scale up
- Reasonable price for inbuilt features.
- Modern designs that does not require a code to be touched.
- A support team that is readily available
- A backend with support and simple buttons to act as a guide
The following are some of the available platforms:
Shopify is the cheapest with the subscription fee ranging from $29 to $179 per month. It also offers a Lite Plan for nine months. With this platform, you do not get full access to an online store; rather you use the Shopify buy button. It works for online sales through the transaction and payments are processed through Shopify, not your individual payment processor.
The Shopify platform has 21 free theme collection and 116 paid solutions. They are great and can even be connected to other apps to make better for social media tools, email marketing among others. The only demerit is that most of these themes have the same style making the 116 count quite exaggerated. However, it is the best of the five platforms discussed here.
The Shopify platform provides the highest selection of apps you need. They range from email marketing to accounting apps, and they are all connected by a simple click of a button. Some of these apps are paid for, but a good number of free apps are good for expanding the business presence online and making the site look awesome. Overall, the Shopify app store is among the best solutions.
When compared to Shopify, Big Commerce is expensive on almost all fronts. Its backend and frontend features are inbuilt in the systems; perhaps this is the main reason why it is expensive. Shopify and Big Commerce have a similar backend. That said, it has an inbuilt feature that you will require to use an app on Volusion or Shopify to find. This is the advantage for the advanced users but intimidating to the novices. All the products and services pages are clean and offer in detail the images, details, inventory, and videos.
Big commerce just like Shopify has 16 free and 42 paid themes. The items look beautiful regarding modernism and cleanliness. It also allows one to connect through FTP especially for advanced changes, a feature that is not available in Shopify.
Big Commerce does not have many offerings concerning apps. However, keep in mind that it provides all the features you require free of help from apps. As such, you do not even expect to go the app store.
Their support has a resource center with videos and tutorials, alongside an in-depth series of videos called the Big Commerce University. The community forum; underpinned by this platform enables users to chat and communicate. The knowledge base and blog provide hand questions for the pressing questions.
Volusion has a plan called the Volusion plus that runs for $35 a month. It is the best middle ground for those businesses that only need 100 products. Volusion is the best for investors who do not want to engage a lot of funds and small business too.
Over the years, the Volusion backend has significantly increased. However, it still scores low compared to other solutions in this article. It can easily confuse users when modifying simple designs. For instance, they give additional code instead of a button when changing color or uploading an image. The only thing that is simple on this platform is creating a new product. All you need is to is to access fields for the following: pricing levels, codes, images titles and pricing
The Volusion designs are beautiful, though not as modern as Shopify. You can get over 100 themes to choose from, where some are free, and others are paid for.
The apps on Volusion integrate seamlessly as its app store is in beta form. It contains all the mainstream tools that are considered useful.
WIX has two platforms that support online selling. Its tools are rudimentary making its prices lower than that of other platforms.
The WIX backend uses the first drag and drops editor that improves every year. It is the best interface for the beginners as deep customizers give it a wide berth. In short, it provides buttons for changing everyday things like logos and products.
The WIX online themes place the logo at the center and keep a simple product gallery. You can only select from the 36 items available.
Squarespace offers the users with two plans when choosing an online site.
It consolidates everything that you may need on the left-hand side making it easy to trace what you need. Its product details are good, though not as in big commerce. With the links in the dashboard, it’s easier to move around.
Squarespace has the most beautiful themes when compared to other solutions. They have great headers that grab the attention of people who land on your site. Its focus is on quality and thus has only eight online stores to choose from.
Before making a decision on the platform to choose, you need to consider pricing, backend, and overall design. In the end, pick the platform that will enable you to realize your goals.